When Healeys Cyder (Cornwall’s largest independent cyder-maker) decided in 2020 that they wanted new packaging for their soon-to-be launched line of Still Rattler fruit cider – Flattler, they turned to Smurfit Kappa Barnstaple to provide a solution.
Healeys Cyder is one of the fastest-growing cyder-makers in the UK and you will already find Rattler Cornish Cloudy Cyder and Cornish Gold available on draught and in bottles at pubs and venues up and down the country. By introducing Bag-in-Box® cider to their packaging options, Healeys Cyder can now offer Rattler Cyder in more settings and in a still format, complimenting their existing carbonated range.
The Bag-in-Box® offers an efficient and ease of use with its ‘pull and pour’ format, ideal for use in pub gardens, BBQ’s and at events. “We wanted our cyders to be as accessible as possible, which includes catering for a variety of pack formats and usage scenarios” Lee Maidment, Marketing Manager of Healeys Cyder.
Smurfit Kappa Barnstaple have been delivering Bag-in-Box® packaging solutions for almost two decades and are committed in being the partner of choice for drinks companies. Andrew Richards, Business Development Manager of Smurfit Kappa Barnstaple, was excited to present the different boxed cider options available which would meet Healeys Cyder’s requirement for their upcoming Flattler cider products.
The goal was to provide a Bag-in-Box® product that was:
- Full colour print to complement their unique branding
- Had no requirement for glue or tape to erect
- Could withstand vigorous supply chain conditions
- Provide protection to the cider the box and bag contained
The solution was Smurfit Kappa Barnstaple’s ‘envelope’ style Bag-in-Box® which is made from 300K/K double wall grade, printed full colour litho and quick to erect saving time on the production line.
“We love our new Bag-in-Box® packaging from Smurfit Kappa Barnstaple. Rattler Cornish Cloudy Cyder is well-known for standing out in the cider industry, particularly when it comes to our use of vibrant colours across the Rattler brand, and I am pleased to say that the boxes for Flattler that Smurfit Kappa have delivered meet our very high standards! The box itself is quick and easy to assemble, and most importantly, the structure of the Bag-in-Box® is strong and robust, which means none of our delicious cyder will go to waste through damages!” continued Lee.
Healeys Cyder, Flattler boxed still cider will be distributed to pubs and venues across the UK, and you can also purchase a range of their ciders, spirits, soft drinks and more via their website https://healeyscyder.co.uk/shop/
If you would like to know more about Bag-in-Box® for cider products visit smurfitkappa.com/cider.