Calling All Cidermakers : Join Us in Supporting the Find Your Cider Campaign

This Autumn, join us on three important dates to share your cider making story.

As we head into the 2026 harvest season, we are pleased to launch the first phase of the Find Your Cider campaign and invite you to take part.

The downloads available here is the Find Your Cider Information which outlines a coordinated social media campaign designed to celebrate British cider and encourage more consumers to explore the category, along with assets to support your own social media activity. . The campaign is centred around a simple idea: if we come together as an industry and share consistent messages on the same dates, we can significantly increase the visibility and impact of our collective story.

We are asking Cidermakers to support the campaign by posting the supplied content (feel free to tweak this to suit your brands) across their social media channels on the following dates:

• 25 September – Product Range
• 21 October (Apple Day) – Every Cider Starts in the Orchard
• 13 November – The People Behind Cider

The key part is that everyone uses the hashtags #FindYourCider #BritishCider

By working together, we can showcase the diversity of British cider, highlight the skill and care that goes into every product, and help consumers discover the breadth of choice available within the category.

Thank you for your support. We hope Cider Makers across the UK will get involved and help us tell the story of British cider together.