Thatchers Cider is preparing to stage its Haze Sessions for the second year.

The one-day music event will take place in Bristol on Saturday 6th May 2017.

As the official cider of Glastonbury Festival, Thatchers already has a strong association with live music. The Haze Sessions is part of the Somerset cidermaker’s promotional support for its brands this year, including TV throughout spring and summer, sampling events, social media and digital campaigns.

Marketing Director at Thatchers, Yvonne Flannery says, “Supporting events and festivals is a key part of our marketing activity once again this year – kicking off with our second Haze Sessions event in Bristol at the beginning of May. It’s a great way to continue to make the association between expertly crafted cider and expertly crafted music.

“We’re really excited about The Haze Sessions, we have some fantastic local bands who are each carving out names for themselves nationally. This is a wonderful showcase for their talents alongside our own Thatchers Haze Cider.”

This year, The Haze Sessions features a line-up of four up-and-coming bands, hand-picked with the help of BoomTown’s head of music, Kaptin Barrett, who will also be compering the evening:

  • Little Comets, famed for their impromptu gigs in unorthodox venues, feature a mix of tricky percussive rhythms and Afro-beat-tinged guitars.
  • Elder Island, a Bristol-based trio with sizzling synths and angelic, otherworldy vocals.
  • Eva Lazarus has been making waves on the Bristol music scene for a few years now and is all about the big afro, big voice, big beats and big bass.
  • Harry and the Gondolas hail from Somerset and are a three-piece, Nu-Folk ensemble – a festival favourite in the making.

Tickets for The Haze Sessions, which takes place at The Passenger Shed, Brunel’s Old Station, Bristol, go on sale from this week.

Featuring the strapline What Cloudy Cider’s Supposed to Taste Like, Thatchers Haze is a 4.5% naturally cloudy cider, crafted from Discovery, Falstaff, Gala and Jonagold eating apples to create its crisp, sweet finish. All importantly it’s the juice of the Jonagold apple that gives the cider its all-natural haze.

Martin Thatcher, fourth generation cidermaker adds, “Tapping into all of the great things that the consumer is asking for – craft, heritage, and quality, Thatchers Haze is a contemporary cloudy cider for the new generation of cider drinkers as well as those who love apple cider and are looking for something different.

“The Haze Sessions shows how great music and great cider are perfect partners.”