MPs pledge their support to cider makers
Members of Parliament met with cider makers in the House of Commons this week to pledge their support to the Great British cider industry.
Sarah Dyke MP opened the event by saying “Since becoming an MP, I have enjoyed visiting cider makers and seeing the heart and soul that goes into making this quintessentially British drink. Cider makers play an important role in the south-west economy and as Members of Parliament we must do all we can to ensure the Great British cider industry flourishes and prospers in years to come.”
David Sheppy, chair of the NACM and 6th generation master cider maker, welcomed over 100 cider makers, MPs and those connected to the cider industry who gathered to celebrate the heritage and importance of the most traditional of British drinks. He explained that “Cider making is not just a business. It is the hub of family life, and the relationship between cider makers and apple growers is unique. However, the costs of doing business have escalated and the impacts have potential to be devastating.”
A raft of new, government led changes and a market that has been in decline means that Cider Makers have faced a difficult few years. The alcohol duty reforms introduced in 2023 changed excise duty structures for cider, adding complexity and costs. A further increase in Excise Duty came into effect in February. In addition, businesses are facing increases in NI and National Living Wage from April.
Whilst the cider industry recognises the importance of moving towards a circular economy, there are concerns that the approach to the Collection and Packaging Reforms is lacking coordination. Cost increases in producer recycling notes came into effect in January, EPR will be introduced in April resulting in cider makers receiving recharges for the cost of local recycling. The deposit return scheme due in 2027 will require new labels for all ciders and added costs to operate. The combined effect of these will see significant price increases for consumers and further complexity in red tape for cider makers.
Changes to farming were raised as a major concern for all in the room, with inheritance tax and sustainable farming initiatives highlighted as creating uncertainty for current and future generations of farmers and cider makers.
David concluded that despite the challenges, there was a feeling of optimism in the room and called for recognition for the industry in the Spring Statement. “The next generation of cider makers will need to see a UK that recognises the importance of cider making as a significant economic contributor. They will need a government that recognises the potential for cider growth both in the UK and as an important part of the UK export story. They will hope for a government that values the centuries of heritage unique to the UK of cider makers.”
