Around 120 industry visitors, 16 speakers from 14 countries: Another success for the international trade conference for cider
Frankfurt, 18. October 2019 – This has developed into the most important industry event worldwide: the Global Cider Forum, organised by the European umbrella association of cider and fruit wine producers, AICV and the Association of the German Fruit Wine and Fruit Sparkling Wine Industry (VdFw). For the third time in a row, the conference took place in Frankfurt am Main, the German stronghold of cider. “The market for cider continues to grow with more and more markets entering the category worldwide,” said Fenella Tyler, President of the AICV, in her opening speech. Growth in recent years has been around 20 percent, and the cider market continues to be one of the fastest growing markets for alcoholic beverages. Manufacturers, suppliers, representatives from insight and sales – a total of around 120 visitors attended the 3rd Global Cider Forum in Frankfurt and with presentations from 16 speakers.
The conference programme included presentations from key cider and fruit wine markets as well as providing insights into consumer trends, potential challenges and opportunities the sector could face in future.
Kevin Baker, Global Research Manager Beer & Cider at Global Data, presented key trends in alcoholic beverage consumption and how they relate to the cider market. Gordon Johncox CEO of Aston Manor gave insights into the largest cider market – the UK, while Alexandra and Klaus Demuth from Katlneburger Kellerei did the same for the largest fruit wine market – Germany. Sam Reid from Willie Smith’s cidery gave an inspirational talk about cider making in Australia. Further insights and updates were provided by Signe Skovgaard Nielsen, Global Brand Manager at Carlsberg and Marius Lambrechts, Group Manager at Distell South Africa. Emilie Vandermeuse, Senior Manager at Price Waterhouse Coopers, presented action plans for companies affected by Brexit and market researcher Matthias Hartwig Ebert gave an overview of the global apple market.
Other speakers included Paula Conlon, Cider Marketing Manager at Heineken Ireland, and Semyon Nebolsinm General Director of cider manufacturer Yablochny Spas in Moscow.
But it was not all just hard work – Forum participants enjoyed a wide range of ciders and fruit wines from across the globe at the Cider Tasting on the eve of the Forum, prior to the Networking Dinner where the relaxed atmosphere enabled visitors to share their knowledge and experience of the sector.
The headlines from this year’s Global Cider Forum are that, whilst the sector continues to grow, there is a need for more collaboration across different continents, bringing the world of cider together. Which is exactly why the AICV will be welcoming all cider and fruit wine makers and their suppliers, on the 30th September & the 1st of October 2020, to another exciting edition of the Global Cider Forum!