12th and 13th October 2019
Harvestime 2019 marks the thirtieth anniversary of the Big Apple, a community event celebrating apples, orchards and cider and all the ways in which they have shaped the landscape in one small corner of Herefordshire.
Nine venues in and around Much Marcle will be offering visitors the chance to learn, taste and enjoy. Cider and perry and making will be taking place at all scales from cottage style to fully commercial, and the producers will be sharing their knowledge and offering plenty of opportunities to sample and buy.
An amazing range of dessert and cooking apples will be on display for tasting at the Feast of Apples at Hellens and less well-known varieties can be purchased in the Apple Market. Marcher Apple Network will be on hand to help anyone hoping to identify their own apples.
As part of the 30th celebrations, there will be two talks at Hellens on Sunday 13th October. At 12 noon, local fruit grower, Norman Stanier, will be delving into the early records of the Woolhope Naturalists‘ Field Club to discover the stories behind the famous Herefordshire Pomona. At 2pm, Professor Paul Hadley of the University of Reading will be talking about ‘Apples in a Warmer World’, ongoing research looking ahead to the possible impact of climate change on future UK apple production.
Marking growing international interest in orchards, sustainability and tourism, the Big Apple is proud to be part of Ciderlands, a network of cider tourism destinations across Europe whose aim is to preserve and celebrate the heritage and environment surrounding cider culture. The Ciderlands 2019 conference will be taking place in Herefordshire this week and what could be more natural for delegates than a visit to the Big Apple?
A full programme of events can be found at www.bigapple.org.uk
The county of Herefordshire is coming together to host the first conference of the recently-formed International Network of Cider Culture & Tourism Destinations this autumn. As interest in cider continues to grow throughout the world, “Ciderlands” as the network is known, seeks to promote travel and cultural exchanges between classic and emerging cider regions, as well as to act as a cider tourism beacon for the world as a whole. Comprising four days of activities across the county in peak harvest time, Ciderlands 2019 will offer an unparalleled showcase of the region’s proud cider heritage to the cider tourism professionals from throughout the network. In addition, a number of notable public events offer the opportunity to leave a legacy of celebrating the region’s unique cider culture within the local community. Delegates will enjoy the full Herefordshire experience, with visits to classic country pubs, a tour of the Mappa Mundi and the opportunity to visit The Big Apple’s Harvestime festival, complete with traditional cidermaking and apple displays. Crucially, Ciderlands provides an opportunity to remind Herefordians of cider’s great heritage as well as the role that cider continues to play in the county. A Cider Celebration will take place at The Cider Museum on Friday 11 October, while The Green Dragon will host a Cider Banquet the like the City has never seen on Saturday 12 October. To achieve this, the Museum of Cider, Hereford, is joining forces with The Big Apple Association, Hereford’s iconic city centre hotel, The Green Dragon, and tourism partners Hereford Tourism Information and Eat Sleep Live Herefordshire. Working alongside these organisations to bring this event to life are two of the country’s leading cider authorities: Gabe Cook, aka The Ciderologist, and Little Pomona co-founder and cider writer, Susanna Forbes. Support from The Pippin Trust, the Three Counties Cider & Perry Association, plus a host of cider producers large and small is enabling the conference to realise its vision. “Within the Ciderlands network, what stands out for me is how other countries with a strong cider heritage are proud to have cider at the heart of their regional identity,” said Elizabeth Pimblett, director of the Museum of Cider. “And, if visitors are excited by that in one part of Europe, it would be wonderful to create links that will draw them to the others.” “Herefordshire is one of the world’s greatest cidermaking regions and cultures”, said Susanna. “We want to share this with cider tourism professionals from all over the world.”
“I have had the privilege to travel the world to make, taste and judge cider,” said Gabe. “I can say with absolute confidence that some of the finest ciders and perries in the world are made right here. Ciderlands 2019 will give us the opportunity to celebrate these brilliant drinks with those from near and far.” Haritz Rodriguez, head of the Ciderlands secretariat, said: “There is a close cultural relationship between cider-producing countries. For this reason, as happens in other sectors, international cooperation is essential. At this crucial moment in cider’s evolution, we want to unite to cooperate in the development of this industry and above all to promote culture and tourism.”
Ciderlands 2019 is brought to you with the support of the following sponsors: The Pippin Trust • Green Dragon Hotel • Westons Cider • Heineken | Bulmer’s Three Counties Cider & Perry Association • The National Association of Cider Makers
instagram: @ciderlandsherefordshire • facebook & twitter: @Ciderlands2019