Westons Stowford Press Cider is unveiling a refreshed design for its cans, bottles and glassware to reinforce the authenticity of the brand. The updated packaging forms part of Westons £2.5m investment into the brand this year
The new design has been applied across Stowford Press’ pint and half-pint glasses as well as its 500ml bottles and cans. It features the brand’s new strapline of ‘100% local home-pressed apples’, which aired for the first time in the summer in its latest TV ad. The packaging also now utilises a new watermarked tumbling-apple design as well as an updated, more authentic-looking, gold-coloured apple icon. The words ‘Herefordshire since 1880’ now feature on the glassware, reinforcing the provenance of the Westons brand.
The new glassware has significantly changed and now uses gold leaf in both a band around the glass and the newly-designed apple icon. The shape of the glassware has also returned to one of the brand’s original glass shapes as well as featuring the brand’s new strapline of ‘100% local home-pressed apples’. Both the glassware and packaging designs were created by Cheltenham-based agency Brand on Shelf (BoS).
Sally McKinnon, Head of Brands at Westons Cider, says: “We are really excited to be unveiling our updated packaging, which features our new strapline of ‘100% local home-pressed apples’ and reminds consumers that all apples used in Stowford Press Cider are locally sourced to the Westons Cider Mill in Herefordshire.
“The new water-marked tumbling-apple design and more authentic-looking gold apple icon reinforce the authenticity of the brand while also giving a nod to the premiumisation of the brand, which is now the third largest draught apple cider brand in the UK on-trade, worth £76.5m.”