Sustainability Sits at the Heart of CraftCon 2020

Sustainability Sits at the Heart of CraftCon 2020

Following its successful debut in 2019, CraftCon, the only UK conference for aspiring and existing commercial craft cider makers, returns in April with the key theme of sustainability running throughout its programme. This relates not only to the environmental impact of orchards and cider making, but also to equipping businesses with the ability to grow and to build a long term future.

“With 60% of the world’s cider produced in the UK, we are uniquely vulnerable to changes which affect the viability of orchards in the UK, both from a climatic and commercial perspective,” said programme chair Tom Tibbits of Artistraw Cider. “In uncertain times, fostering a resilient and vibrant industry founded on genuine sustainability will ensure future generations also inherit our ancient yet robustly modern cider culture.

Arriving at Pershore College on 24 and 25 April and organised by the Three Counties Cider & Perry Association, renowned cider authority Andrew Lea will provide context in his keynote address, reflecting on the work of Long Ashton Research Station and more recent progress in cider.

“With the ever rising interest in craft cider and perry, this event comes at exactly the right time to support a vibrant and growing industry,” said TCCPA chair, Simon Day of Once Upon A Tree. “Twice as big and twice as good as 2019, this year’s CraftCon has an amazing line-up of speakers and panellists who are ready to enthuse, educate and energise cider and perry producers from across the UK and beyond.”

With three strands covering the Cidery, Orcharding and Business, vital current topics to be covered include responding to the climate emergency, raising finance, and the quest for sustainable business models embracing duty reform.

BBC Food & Farming Drinks Producer of the Year, Ross Cider, appear amongst an impressive roster of talks drawn from all sectors of the independent cider sector, including presentations from Dave Matthews, Bartestree Cider, and Ragged Stone Cider’s Chris Atkins on the future of perry.

Orchard-strand highlights include Professor Paul Hadley, from the University of Reading who will improve our understanding of how future climate scenarios might impact perennial tree fruit crops in Apples in a Warming World while an orcharding expert panel explores Diversity in the Orchard.

The Ciderologist Gabe Cook will lead panels on kegging, while Pilton Cider’s Martin Berkeley joins Simon Day to explore co-ferments and cider hybrids.

SIBA’s head of public affairs, Barry Watts, joins NACM’s Mark Hopper to bring previous experience to assist the campaign for cider duty reform. Caitlin Braam, formerly of Seattle Cider Company and Angry Orchard and now president of Zafa Wines, will lend international inspiration on building a cider business, while Cider Women, the vibrant new pan-industry group, will take the opportunity to update on progress and to chart its future direction.

Cider Doctors, a chance for delegates to share their ciders with the experts, returns, as does the Grafting 101 masterclass led by Tom Tibbits.

The ever popular Cider Share takes place on the evening of the first day, with a new public event, Craft Cider Uprising, destined for The Angel Hotel in Pershore on Saturday 25 April. Sponsored by the National Association of Cider Makers, this will celebrate the remarkably rich gathering of cider talent with local townsfolk and cider fans from further afield. Full programme available here.


Herefordshire Chosen to Host International Cider	Celebration

Herefordshire Chosen to Host International Cider Celebration

The county of Herefordshire is coming together to host the first conference of the recently-formed International Network of Cider Culture & Tourism Destinations this autumn. As interest in cider continues to grow throughout the world, “Ciderlands” as the network is known, seeks to promote travel and cultural exchanges between classic and emerging cider regions, as well as to act as a cider tourism beacon for the world as a whole. Comprising four days of activities across the county in peak harvest time, Ciderlands 2019 will offer an unparalleled showcase of the region’s proud cider heritage to the cider tourism professionals from throughout the network. In addition, a number of notable public events offer the opportunity to leave a legacy of celebrating the region’s unique cider culture within the local community. Delegates will enjoy the full Herefordshire experience, with visits to classic country pubs, a tour of the Mappa Mundi and the opportunity to visit The Big Apple’s Harvestime festival, complete with traditional cidermaking and apple displays. Crucially, Ciderlands provides an opportunity to remind Herefordians of cider’s great heritage as well as the role that cider continues to play in the county. A Cider Celebration will take place at The Cider Museum on Friday 11 October, while The Green Dragon will host a Cider Banquet the like the City has never seen on Saturday 12 October. To achieve this, the Museum of Cider, Hereford, is joining forces with The Big Apple Association, Hereford’s iconic city centre hotel, The Green Dragon, and tourism partners Hereford Tourism Information and Eat Sleep Live Herefordshire. Working alongside these organisations to bring this event to life are two of the country’s leading cider authorities: Gabe Cook, aka The Ciderologist, and Little Pomona co-founder and cider writer, Susanna Forbes. Support from The Pippin Trust, the Three Counties Cider & Perry Association, plus a host of cider producers large and small is enabling the conference to realise its vision. “Within the Ciderlands network, what stands out for me is how other countries with a strong cider heritage are proud to have cider at the heart of their regional identity,” said Elizabeth Pimblett, director of the Museum of Cider. “And, if visitors are excited by that in one part of Europe, it would be wonderful to create links that will draw them to the others.” “Herefordshire is one of the world’s greatest cidermaking regions and cultures”, said Susanna. “We want to share this with cider tourism professionals from all over the world.”

“I have had the privilege to travel the world to make, taste and judge cider,” said Gabe. “I can say with absolute confidence that some of the finest ciders and perries in the world are made right here. Ciderlands 2019 will give us the opportunity to celebrate these brilliant drinks with those from near and far.” Haritz Rodriguez, head of the Ciderlands secretariat, said: “There is a close cultural relationship between cider-producing countries. For this reason, as happens in other sectors, international cooperation is essential. At this crucial moment in cider’s evolution, we want to unite to cooperate in the development of this industry and above all to promote culture and tourism.”

Ciderlands 2019 is brought to you with the support of the following sponsors: The Pippin Trust • Green Dragon Hotel • Westons Cider • Heineken | Bulmer’s Three Counties Cider & Perry Association • The National Association of Cider Makers

instagram: @ciderlandsherefordshire • facebook & twitter: @Ciderlands2019