THATCHERS SAVED 20 MILLION PLASTIC RINGS IN JUST ONE YEAR

THATCHERS SAVED 20 MILLION PLASTIC RINGS IN JUST ONE YEAR

By ditching plastic rings for its best-selling can packs for Thatchers Gold, Haze, Rosé and Cloudy Lemon ciders, family cider maker Thatchers saved 20 million plastic rings from being used in 2020 alone.

And now the Somerset cider maker is able to strengthen its commitment to the environment even further with PEFC certification for the cardboard packaging that replaces the plastic rings.

This certification means that Thatchers is able to guarantee all its consumer cardboard product packaging has been sourced sustainably.

The introduction of its ground-breaking duo-wing for its 4-can packs back in 2016 was an amazing piece of the sustainability journey for Thatchers. It now estimates over 100 tonnes of plastic has been saved during this time thanks to the initiative.

The PEFC mark also appears on Thatchers ten can packs. FSC certified board is used for mail order boxes and retail bottle display trays.

Supply Chain Director for Thatchers, Gary Delafield comments, “Working with supplier Westrock to ensure our packaging is made with PEFC certified board is an important part of our sustainability commitment. We are always looking to actively do the right thing across our cider making and packaging, and the PEFC certification assures our retail customers and consumers that our cardboard is sourced sustainably throughout the supply chain.

 

“We recognise the critical role that forests play in the protection of the global environment in alleviating climate change. Indeed, as a cider maker reliant on trees to grow the apples we need to produce our ciders, we have over 500 acres of our own orchard in Somerset.

 

“Our retail customers trust us to lead the way in sustainable packaging, and our consumers have confidence in us that care of the world around us is part of who we are. We were one of the first British cider makers to replace plastic rings with recyclable cardboard packs, and now we are able to demonstrate full confidence throughout their supply chain with PEFC certification.”

Thatchers has worked with its packaging supplier Westrock to secure the certification. PEFC is a global chain of custody certificate that tracks wood from sustainable sources, through the supply chain to final product. Over 320 million hectares of forest globally are PEFC certified.

As a family business Thatchers is constantly thinking about what it can do to protect the environment and cut carbon. New lighter weight cans save 70 tons of aluminium each year and its glass bottles contain up to 77% recycled glass. Furthermore, its new warehouse in Somerset is home to solar panels that saved some 75,000 kg of CO2 in 2020 – that’s the equivalent of planting 3,500 trees. The energy is harnessed to power heating at the cider mill.

www.thatcherscider.co.uk

Thatchers’ new TV commercial, Family, launches next week

Thatchers’ new TV commercial, Family, launches next week

A new TV campaign from Thatchers, the family cider makers, will appear on screens from Monday 17th August 2020.  Called “Family”, it reinforces the values that are the driving force behind everything that Thatchers does.

True to life, authentic, warm and aspirational, the new campaign from the Somerset cider maker will be broadcast nationally, on TV and Video on Demand.

The ad has been directed by award-winning British director Steve Reeves with production company Another Film Company. The creative agency is McCann Bristol, and media agency Bray Leino.

Bill Bailey has provided the voice over, and as in previous campaigns Martin Thatcher has a cameo role, this time joined by family members Anne and Eleanor. Cider makers Richard Johnson and Sophie Jennings also make appearances.

Martin Thatcher, four generation cidermaker says, “This is an ad that’s warm with a smile in its heart. We hope everyone will be able to relate to it. The sense of family runs very strongly throughout all we do at Thatchers, from our heritage and traditions, through to our quality and expertise in cider making. It’s something we’re all very proud of, and we know it’s something that will always stay true. There’s never been a better time to reinforce the message of family and caring for each other.”

A forty and thirty second ad will showcase the Thatchers cider portfolio of Thatchers Gold, Haze and Rosé.  A social campaign will also run.

Thatchers has been the cider category’s top off trade performer during lockdown with sales +108.7% in the last 12 weeks. *Source: IRI, vol sales 12 w/e 18th July 2020.

www.thatcherscider.co.uk