Blog
THATCHERS UNVEILS A NEW TV COMMERCIAL FOR 2019
Entitled Race Car and featuring the Thatchers “spokesperson” first introduced in the Somerset cidermaker’s 2017 Hot Air Balloon ad, the commercial follows an unexpectedly slow race car driving through some iconic West Country landmarks.
Cider makers bring cheer to Westminster
Gordon Johncox, the chair of the National Association of Cider Makers (NACM) and the chief executive of Aston Manor Cider, addressed MPs, government officials and industry figures to outline a British success story in need of support.
Celebrating the History of Great British Cider
The NACM has been working with the Cider Museum in Hereford to look at some of their wonderful artefacts linked to the history of cider making in the UK. Cider has been enjoyed for hundreds of years and the Cider Museum holds a vast collection of items linked to the...
International Cider Awards
Last week saw the hosting of the biennial International Cider Awards. This event sits alongside its bigger brother, the International Brewing Awards: one of the most respected and longest standing beer competitions in the world. Such a big undertaking is the hosting...
The Export Opportunity
The last week has seen a raft of stories about British ciders abroad. The Mail on Sunday ran with an article at the weekend that highlighted the current popularity of cider in Russia. Apparently volumes have increased seven fold over the last few years, with British...
National Cheese Lover’s Day
Are you a Feta fan, a Stilton stalwart, or a Cheddar champion? If so, you might be keen to know that today is National Cheese Lover's Day. Cider and cheese are the perfect complement to one another, and work well together on so many levels. Cheddar (surely the...
Here We Come A Wassailing
As we head back to work this week, full to the brim with a week of Christmas turkey and New Year's excess, the cold, stark realisation that the merriment is over hits hard. The 6th of January, we are told, is the date by which the fun must end and all our decorations...