Getting customers safely back into Scotland’s pubs, bars and restaurants is behind a new campaign by the Scottish Alcohol Industry Partnership.
The Partnership – a coalition of producers and retailers – has launched a social media campaign to help patrons get the most out of their returns to their favourite hostelries.
The campaign will highlight the safety measures put in place, the importance of guidance within the premises, the need to respect physical distancing and the promotion of responsible drinking while having a good time.
Set to run over the next month, the campaign will include links to the Scottish Government’s guidance for consumers.
Paul Togneri of the Scottish Beer & Pub Association (SBPA) said:
“It is important that consumers know the industry is taking the threat of COVID-19 seriously and this campaign is also aimed at highlighting that. The hospitality industry has been devastated by the pandemic and it will be a long road to recovery, the support of consumers and their confidence in the trade will be key.
“In launching this campaign, the whole industry in Scotland is getting behind our pubs and bars. By highlighting the changes being made to keep consumers safe, the innovation being used in this and of course, the pre-existing world class food and drink already on offer, we hope to welcome back as many customers as we can safely do so. In turn, the trade will be able to continue to support jobs and contribute to the economy.”
Colin Wilkinson of the Scottish Licensed Trade Association (SLTA) said:
“After being closed for almost four months, operators cannot wait to welcome customers back through their door, but we all know it needs to be done safely. The campaign seeks to highlight the safety aspect to consumers by telling what they can expect when they return to a pub, bar or restaurant.
“Whether it’s giving contact details to staff, ordering via an app or QR code, or having to wait in line to use toilet facilities, it will be a new experience for everyone. The pubs and bars will still be the same premises we know and love, but these changes are to keep us all safe and as an industry we are ready to support that by playing our part.”
Campaign animation https://youtu.be/XZ481Rn5uyE
The Scottish Alcohol Industry Partnership (SAIP) is a partnership of alcoholic beverage producers and representatives of the on-trade and off-trade in Scotland which includes:
It provides a platform for the alcohol industry to promote responsible drinking and contribute towards tackling alcohol-related harm.
In addition to this campaign, the SAIP runs three major programmes, namely the promotion of the 125ml wine measure in the on-trade, the ‘You’re Asking For It’ campaign to tackle proxy purchase and Drinkaware at Work campaign in collaboration with Drinkaware to support employees in making informed choices about their drinking.