Hawkes will be bringing their new concept of cider festival into Germany with a one-day event. German cidermakers Ostmost and Pica Pica, alongside Austrian Cidermakers Blakstoc will be attending. All cidermakers will be pouring to a relatively green crowd in terms of cider drinking, so the festival will be shining a light on new tastes and experiences.
Hosted at BrewDog’s Berlin brewery, the space is a 2500 square meter old power station
Entry is free and guided tastings from each of the Cidermakers will be on offer for a small fee.
A new TV campaign from Thatchers, the family cider makers, will appear on screens from Monday 17th August 2020. Called “Family”, it reinforces the values that are the driving force behind everything that Thatchers does.
True to life, authentic, warm and aspirational, the new campaign from the Somerset cider maker will be broadcast nationally, on TV and Video on Demand.
The ad has been directed by award-winning British director Steve Reeves with production company Another Film Company. The creative agency is McCann Bristol, and media agency Bray Leino.
Bill Bailey has provided the voice over, and as in previous campaigns Martin Thatcher has a cameo role, this time joined by family members Anne and Eleanor. Cider makers Richard Johnson and Sophie Jennings also make appearances.
Martin Thatcher, four generation cidermaker says, “This is an ad that’s warm with a smile in its heart. We hope everyone will be able to relate to it. The sense of family runs very strongly throughout all we do at Thatchers, from our heritage and traditions, through to our quality and expertise in cider making. It’s something we’re all very proud of, and we know it’s something that will always stay true. There’s never been a better time to reinforce the message of family and caring for each other.”
A forty and thirty second ad will showcase the Thatchers cider portfolio of Thatchers Gold, Haze and Rosé. A social campaign will also run.
Thatchers has been the cider category’s top off trade performer during lockdown with sales +108.7% in the last 12 weeks. *Source: IRI, vol sales 12 w/e 18th July 2020.
It’s exciting times at Dunkertons Organic cider as they celebrate new international award wins and a complete packaging refresh, just in time for what is hopefully a glorious British Summer.
Dunkertons began in 1980 with the pioneering spirit and vision of their founders, Ivor & Susie Dunkerton. Their vision was to craft organic ciders in harmony with the environment to support the natural eco-system and were the first UK cidery to be certified organic as a grower & producer with the Soil Association. They only use whole pressed organic apples or pears and mature their ciders in single VATs similar to winemaking, for over 12 months, resulting in all their ciders or perry containing over 90% juice. Their ciders and perry are world renowned for their famous ‘deep flavour’.
Lee Holdstock, Trade Relations Manager for the Soil Association commented, “It’s been a pleasure certifying Dunkertons for over 20 years, and it’s great to see them facing the future with the same pioneering spirit that has shaped everything they do. By growing organically for so long, without chemical pesticides or herbicides, the orchards that provide Dunkertons’ apples will have been contributing to better soil health, cleaner air and higher levels of insect life. In fact, organic farms have 50% more wildlife than non-organic. Shoppers are increasingly interested in where their drinks come from, both in terms of the provenance of the cider and terroir. On both these counts, organic production delivers high quality ciders for drinkers to enjoy, just as Dunkerton’s has been doing for over two decades.”
The new packaging includes embossed labels, tactile inks, gold foils and the addition of neck labels plus the addition of new cyclops tasting notes and food pairing on the back labels. Dunkertons are confident the new presentation of their premium organic ciders and perry will genuinely appeal to today’s discerning cider drinkers.
Dunkertons are also launching a new deep flavoured 5% ABV Craft cider in a 500ml bottle and a 330ml can which is the first in the can format for the cider company. The organic Craft cider was developed over a few years to ensure the ‘deep flavour’ was captured and they are confident that the new format and lower ABV will make Dunkertons even more appealing to a wider range of discerning cider drinkers.
Continuing their pioneering spirit Dunkertons are also going to be the first cider company to include a scale for sweetness, acidity and tannins on their packaging, all of which help deliver the flavour of the cider. Most ciders just distinguish between sweet and dry but this doesn’t give the drinker a full understanding of the complex flavours within each cider. Dunkertons have also included a food pairing for each cider to drive awareness of cider as a great accompaniment with food.
The packaging launch follows on from a triumphant start to the year for Dunkertons with Black Fox winning Gold for Best in Class and second place in the Traditional Dry Cider category, with Organic Dry and Organic Perry winning bronze at the 2019 Great Lakes International Cider & Perry Competition (GLINTCAP). Meanwhile in the International Cider Challenge 2019 Breakwell Seedling won a gold medal.
Co-owner Julian Dunkerton commented, “2019 will be another milestone in the history of Dunkertons Organic Cider Company. Our organic ciders and perry have a very strong following but we knew the brand presentation required a complete refresh and that we needed a lower ABV cider in the range to appeal to a wider range of today’s discerning cider drinkers. The new packaging looks fantastic and each label reflects the individual characteristics of the deep flavour that all our ciders are renowned for. Launching these straight off the back of our award wins sees us entering another exciting chapter in the Dunkertons story”.
Ross-on-Wye Cider & Perry Company are celebrating after winning this prestigious award at the BBC Radio 4 Food and Farming ceremony held in Bristol. The radio 4 programme saw over 400 nominations nationally for the various categories and the judges had the difficult task of whittling this down to three producers in each category.
In the Best Drink Producer category, they were named finalists alongside Northern Monk and Arbikie Distillery and were understandably delighted when the winner of the category was announced. Albert Johnson, who collected the award, explained “Amazing and unbelievable. Cider and perry are in a great moment right now. People are more interested in drinks with traceability, accountability and integrity and those principles are at the heart of everything we do. It’s about making natural cider and perry, showcasing heritage and tradition through vintage varieties of cider apples and perry pears, and having something that tastes amazing at the end of it“.
The judges take the task of identifying the best very seriously. Albert explained “on the day back in April that they visited us, we were expecting them to stay for a couple of hours, but they ended up staying for 4.5 hours walking round the orchard and tasting their ciders, there was so much to talk about.”
The annual BBC4 Food and Farming awards were launched in 2000 to celebrate the 20th anniversary of the BBC Radio 4 Food Programme, to honour those who have done most to promote the cause of good food.