Thatchers Gold media campaign goes national
June 30 2011
Thatchers Cider is going national this summer with further investment in the media campaign for its flagship brand, Thatchers Gold. The Somerset cider maker is including UK national coverage through Sky channels, together with cinema, in its campaign for the first time.
The People Who Care About Cider campaign now takes in Sky Sports and Sky News, Sky Comedy as well as Sky 1, 2 and 3.
It is also being extended to cover ITV1 regions Granada and Yorkshire, alongside the core area of Central, West Country, West of England and Meridian, where the campaign has been running since April.
The animated People Who Care About Cider commercial, which celebrates the heritage and care that Thatchers brings to its ciders, is also to be shown in 379 cinemas throughout these targeted areas over the key summer and holiday period, with an estimated 4.8 million admissions.
48-sheet outdoor sites are being used to support the TV and cinema messages over the summer.
Managing director of Thatchers, Martin Thatcher comments, “This is heavyweight support for our flagship brand. With this additional investment we are now reaching a national audience through Sky channels, focussing in on male targeted programming. Over half of the UK can now see our Thatchers Gold commercial on ITV1.
“The expertise we put into our ciders has taken over a century to acquire. With this campaign we are looking to focus on the values that make Thatchers unique – family, heritage, care and expertise.”
The campaign, starting on 5th July and running to the end of August is worth £1.5million (rate card value).
Thatchers Gold is a 4.8%, refreshing cider with a smooth appley taste and a bright sparkle. Thatchers combines its traditional approach with modern techniques to craft Gold, which continues to drive the cidermaker’s sales in both the on and off trade. Thatchers Cider has seen impressive growth of around 700% over the last five years.
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For further information, contact:
Martin Thatcher, Managing Director, Tel: 01934 822862
Penny Adair, PR Consultant, Tel: 0117 9040173
Notes to editors
Thatchers Cider has been making cider for over 100 years, and the world around us has changed quite a bit. With some things we’ve moved with the times, and with others we’ve stuck to what we know to be right, like recipes and ingredients which have been with us since 1904, or our oak vats that make our ciders so distinctive.
For four generations we’ve been perfecting our orchards, our craft and our cider. Today, we have a whole range – from fresh, vibrant and modern, to traditional, vintage, speciality and single variety. Our premium ciders which are loved throughout the UK are made using the most refined blend of modern and traditional techniques. Our brands include: Thatchers Gold, Katy, Katy Rosé, John Thatchers Vintage, and Green Goblin.
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