Green Goblin goes from strength to strength

During  September, Thatchers will be driving consumer brand awareness for Green Goblin cider with a national campaign focusing on its core male audience. Targeting male 18 to 30 year olds, the campaign will take in high profile consumer magazines such as BBC Top Gear, Four Four Two, FHM and Men’s Health.

The impactful campaign is continuing Green Goblin’s irreverent approach with straplines such as “Hallelujah, A Flavour Bigger than the National Debt”, and “Behold, the Holy Grail of Gorgeousness”. The campaign will be seen by over 2.2 million men.

To support the brand, Thatchers has produced new point of sale for the on-trade, including Green Goblin branded glasses, t-shirts for bar staff, drip mats and tent cards, featuring the strapline Oakrageously Oak-Aged cider.

'We are looking to push brand awareness with this campaign,' said Managing Director Martin Thatcher. 'Since Green Goblin was taken into the Thatchers portfolio earlier this year, sales have been rising rapidly, thanks to its introduction on draught, and  accounts in the off trade including Sainsbury’s, Morrison’s and Majestic Wine Warehouses.'

Green Goblin is a 6% bittersweet cider, full of rich flavours and beautifully balanced to give a fresh character with a medium dry finish.

'We are looking to push brand awareness with this campaign,” said Managing Director Martin Thatcher. 'Since Green Goblin was taken into the Thatchers portfolio earlier this year, sales have been rising rapidly, thanks to its introduction on draught, and  accounts in the off trade including Sainsbury’s, Morrison’s and Majestic Wine Warehouses.'

Green Goblin is a 6% bittersweet cider, full of rich flavours and beautifully balanced to give a fresh character with a medium dry finish.

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