Beware the Rascal!
October 23 2008
The relaunched Old Rascal
One of Thatchers Cider’s best kept secrets, Old Rascal, has been re-launched.
Old Rascal is one of Thatcher’s original ciders, but, as Martin Thatcher says, it’s also one of the company’s best kept secrets.
‘Old Rascal is a fine bittersweet cider, produced from some of Somerset’s best cider apples, Dabinett and Redstreak. Aged in our oak vats, Old Rascal is made from a traditional Thatchers recipe. Its popularity as a session cider is combined with all the hallmarks of a distinctive Thatchers product full of flavour and a West Country apple bite.’
Packaged in Thatchers lightweight 500ml bottle, Old Rascal has been given a new personality which will broaden the appeal of the brand. Thatchers introduced its new, fridge friendly 500ml glass bottle earlier this year, offering a 21% reduction in weight.
‘Old Rascal has always appealed to older, more traditional drinkers. With cider now attracting a much wider audience, we feel it’s time to introduce the Old Rascal to them too! says Martin Thatcher.
Old Rascal has won national listings in Sainsbury and Tesco.
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