45% of all the apples grown in the UK are now used here for cider making. A reducing amount of apple juice concentrate from central European countries like Austria, Germany and Italy is required to make up the shortfall and to blend to produce certain styles of cider.
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Beware the Rascal!

October 23 2008



The relaunched Old Rascal

 

One of Thatchers Cider’s best kept secrets, Old Rascal, has been re-launched. 
Old Rascal is one of Thatcher’s original ciders, but, as Martin Thatcher says, it’s also one of the company’s best kept secrets.

‘Old Rascal is a fine bittersweet cider, produced from some of Somerset’s best cider apples, Dabinett and Redstreak.  Aged in our oak vats, Old Rascal is made from a traditional Thatchers recipe. Its popularity as a session cider is combined with all the hallmarks of a distinctive Thatchers product full of flavour and a West Country apple bite.’

Packaged in Thatchers lightweight 500ml bottle, Old Rascal has been given a new personality which will broaden the appeal of the brand. Thatchers introduced its new, fridge friendly 500ml glass bottle earlier this year, offering a 21% reduction in weight.

‘Old Rascal has always appealed to older, more traditional drinkers. With cider now attracting a much wider audience, we feel it’s time to introduce the Old Rascal to them too! says Martin Thatcher. 

Old Rascal has won national listings in Sainsbury and Tesco. 

 

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