Aspall ‘achieve modern appeal - with historical credibility’

Suffolk cyder maker Aspall has been awarded ‘CoolBrands’ status, an initiative from the Superbrands organisation which produces the definitive annual survey of the coolest brands in the UK.

Aspall was selected from a list of thousands of brands and voted for by over 2,500 consumers and a panel of 36 independent experts, including style leaders, media movers and shakers and creative thinkers. This is the first time Aspall has achieved CoolBrands status – a key barometer of the nation's coolest brands.

Said Barry Chevallier Guild, Aspall partner, ‘We are delighted to be awarded CoolBrand status. Our ongoing commitment to the quality of our cyders has ensured they have won numerous awards since their relaunch and we are incredibly proud that the Aspall brand is also now being

Stephen Cheliotis, Chairman of the CoolBrands council, said: ‘Aspall’s entry into the CoolBrands list this year is recognition of its tradition and heritage as well as its newly launched more contemporary brand identity. Aspall is a fantastic example of a brand that is able to appeal to a modern audience while maintaining its historical credibility – and consumers clearly think so too.’

print version