Bulmers Squeezes the Best Out of the Summer

September 02 2009

Scottish & Newcastle UK has launched the biggest ever press and poster campaign for Bulmers, its leading premium bottled cider, with a series of eye-catching creatives that build on the theme of the current advertising for the brand.

The four new executions will appear on poster sites with the campaign strapline: 'Squeezing the Best out of the British Summer'. 

In addition there will be special build 3-D poster units in major cities throughout the UK including London, Glasgow, Edinburgh, Liverpool and Sheffield.

The campaign will also run in leading men’s magazine titles including FHM, GQ and Empire together with sports publications such as Shortlist Sport and The Guardian, The Independent and The Observer.

Each of the print and poster executions focuses on a British summer scene where people use their initiative to make the most of the late summer sunshine, including a garden scene where a hole has been artfully sculpted into the hedge to let in the rays from the setting sun and a crowd of people in a beer garden tightly squeezed into the one small space that is still bathed in sunlight.

Doug Cook, Brand Manager – Bulmers at S&N UK said, 'The press and outdoor campaign builds on the current summer marketing activity for the brand. The posters reinforce the proposition of the unpredictable nature of the British summer and how this brings out the resourceful side of our character. Through this campaign, our TV advertising and summer experiential activity we hope to encourage the British public to squeeze the best out of what remains of this year’s summer'. September 2, 2009

 

© NACM 2008