Latest News

Deadline extended for Beer & Cider Marketing Awards

The deadline for entering the Beer & Cider Marketing Awards, which sets out to discover the UK’s best marketers and celebrate the best campaigns across the industry, has been extended until 1st July.

The awards are open to all brewers and cider makers with a presence…

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Dates for your diary

The cider year is always a busy one, so don’t miss any of the key dates…  here are a few we wanted to share. 

Beer and Cider Marketing Awards – deadline extended to 1st July

NACM Technical Conference – 12th…

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Global Cider Forum 2018 Speakers Announced

The preparation of the 2nd Global Cider Forum (5th September, Fleming’s Selection Hotel & 6th September, Frankfurt School of Finance and Management) is at full speed and AICV are glad to present you with our first speakers.

Global market outlook for cider…

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GAME, SET & MATCH FOR MORTIMER’S ORCHARD

Westons Cider has announced an exciting partnership between its On-Trade Mortimer’s Orchard brand and the Lawn Tennis Association (LTA), the National Governing Body for tennis in Great Britain.

The premium cider brand’s first large-scale partnership will give…

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NACM Technical Day at Ledbury Rugby Club

The agenda has been published for the National Association of Cider Makers Technical Day on 12th July.

The day will focus on sharing knowledge and expertise in a relaxed environment to drive best practice across our industry.  See the full agenda for the day here.

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INTRODUCING THE NEW CORNISH ORCHARDS DRY CIDER

The world of Cider is constantly changing, so it is vital for cider companies to keep up with trends in order to meet consumer demands.

The introduction of Cornish Orchard’s new premium Dry Cider is bound to get people talking and taste buds tingling…

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MAGNERS LAUNCH NEW “THINK 100% IRISH” CAMPAIGN

Magners has launched “Think 100% Irish”, a new campaign to encourage people to adopt the Irish ethos and see the silver lining in any situation.

Think 100% Irish has been created to encapsulate not only Magners’ impressive 80 year history producing cider from their…

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MERRYDOWN DRY IS BACK!

SHS Drinks is broadening its heritage cider offering this summer with the reintroduction of Merrydown Dry.  With glass-bottled apple ciders currently growing at an extremely robust +14.5%1 in the impulse channel, the Company believes that it’s the perfect time to...

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Pint, Please

A new smart phone app called Pint Please is being developed in UK for its launch here in June 2018. Pint Please helps people find cider (and beer), learn more about different cider or cider makers, and directs them to places to buy the ciders and beers they want to...

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THATCHERS INTRODUCES NEW SEASONAL CIDER

Thatchers has introduced a new seasonal cider into its traditional premium range for 2018. Summer Vintage, a 7.4% cider available in 500ml bottles, has been inspired by a stroll through the cidermaker’s Somerset orchards, to create a light yet full flavoured cider for...

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