Latest News

The deadline for entering the Beer & Cider Marketing Awards, which sets out to discover the UK’s best marketers and celebrate the best campaigns across the industry, has been extended until 1st July.

The awards are open to all brewers and cider makers with a presence…

The cider year is always a busy one, so don’t miss any of the key dates…  here are a few we wanted to share. 

Beer and Cider Marketing Awards – deadline extended to 1st July

NACM Technical Conference – 12th…

The preparation of the 2nd Global Cider Forum (5th September, Fleming’s Selection Hotel & 6th September, Frankfurt School of Finance and Management) is at full speed and AICV are glad to present you with our first speakers.

Global market outlook for cider…

Westons Cider has announced an exciting partnership between its On-Trade Mortimer’s Orchard brand and the Lawn Tennis Association (LTA), the National Governing Body for tennis in Great Britain.

The premium cider brand’s first large-scale partnership will give…

The agenda has been published for the National Association of Cider Makers Technical Day on 12th July.

The day will focus on sharing knowledge and expertise in a relaxed environment to drive best practice across our industry.  See the full agenda for the day here.

Westons Cider is to launch new TV advertising for Stowford Press as part of a major marketing push for the brand.

‘The Wonderfulness of Local’ campaign highlights the premium quality of Stowford Press cider, exemplified by the locally-sourced…

The world of Cider is constantly changing, so it is vital for cider companies to keep up with trends in order to meet consumer demands.

The introduction of Cornish Orchard’s new premium Dry Cider is bound to get people talking and taste buds tingling…

Aston Manor, the UK’s largest independent cider maker, has been crowned the best Food and Drink Manufacturer at the Made in the Midlands awards.

The company impressed the judges with its “shrewd investments in innovation…

Magners has launched “Think 100% Irish”, a new campaign to encourage people to adopt the Irish ethos and see the silver lining in any situation.

Think 100% Irish has been created to encapsulate not only Magners’ impressive 80 year history producing cider from their…

SHS Drinks is broadening its heritage cider offering this summer with the reintroduction of Merrydown Dry.  With glass-bottled apple ciders currently growing at an extremely robust +14.5%1 in the impulse channel, the Company believes that it’s the perfect time to...

A new smart phone app called Pint Please is being developed in UK for its launch here in June 2018. Pint Please helps people find cider (and beer), learn more about different cider or cider makers, and directs them to places to buy the ciders and beers they want to...

Thatchers has introduced a new seasonal cider into its traditional premium range for 2018. Summer Vintage, a 7.4% cider available in 500ml bottles, has been inspired by a stroll through the cidermaker’s Somerset orchards, to create a light yet full flavoured cider for...