Westons Caple Rd Cider, the UK’s first craft cider in a can, has formed a partnership to become the Official Cider of Backyard Cinema for the next two years.
One of London’s favourite attractions, Backyard Cinema is known for transforming unique spaces into captivating cinematic experiences. From the Zombie Apocalypse that took place in a top secret location to Romeo + Juliet at St Mary’s Church with a live choir and magical Winter Night Garden at the new permanent venue, Mercato Metropolitano, Backyard Cinema is aiming to change the face of cinema.
Backyard Cinema screens a wide selection of films in unique and iconic settings within London. Each show becomes a memorable evening out, while staying true to its original ethos of being ‘somewhere cool you can watch your favourite films, with great food, drinks and all your mates’. It is anticipated that this year’s Backyard Cinema events will attract 80,000 Londoners.
Tessa Holden, Caple Rd brand manager, says: “We are delighted to have formed a partnership with Backyard Cinema. Backyard Cinema’s audience of young, urban consumers who are eager to try new and authentic experiences and brands, is the perfect audience for Caple Rd. We are very much looking forward to working with them in 2017 and beyond.”
James Milligan, director of Backyard Cinema, says: “We are really excited to partner with Caple Rd Cider, an innovative, young, independent cider, at our new, independent, permanent cinema home, Mercato Metropolitano.”
Caple Rd Cider is now available in 330ml cans at Backyard Cinema, which is set in Mercato Metropolitano, a brand new Italian food market close to London’s Borough Market. The market also includes an Italian deli, 30 independent food vendors and several small bars.